Gant
City Gate Menswear are official stockists of Gant. This luxury designer clothing collection is available to purchase online and at our designer menswear store in Chester. Buy Gant clothing from City Gate Designer Menswear. Gant is a formerly Swedish but currently Swiss clothing brand of American heritage launched in New Haven in 1949. The brand has since then been further developed, being influenced by European styles, and is now a global clothing business. Gant's products are available from retailers and at signature Gant stores throughout the world, and offer clothing for men, women, boys, girls and babies. Home, Time, Fragrance, Footwear, Underwear and Eyewear licenses are also incorporated under the Gant brand name.
- 23 Item(s)
- Page 1 of 1
- |
- 1
- 23 Item(s)
- Page 1 of 1
- |
- 1
Each season we select what we feel to be the strongest pieces from the Gant collection for our designer menswear store in Chester. At City Gate Designer Menswear we sell, Gant Shirts, Gant Jeans, Gant T-Shirts, Gant Polos, Gant Shorts and Gant Jackets.
The beginning of Gant
Bernard Gant arrived in New York in 1914, an immigrant from Ukraine. He went straight to the garment district in Manhattan and secured his first job as a collar-sewing specialist in a downtown factory. A few years later, he met his future wife, a button and buttonhole specialist who worked for the same company. Their sons, Marty and Elliot, along with a cousin, started a family business in New Haven, CT, acting as a subcontractor, manufacturing shirts with an emphasis on quality.
1941 to 1948
Bernard Gant sold fine shirts to respected private labels in America, including Manhattan Shirts, J. Press and Brooks Brothers. Captain Marty Gant mustered out of the air force in 1945. Drawn to the family business, his brother Elliot quit the Navy and joined him in 1947. They continued sales to other companies, but a little red āGā sewn low in the corner of each shirt showed who the manufacturer was.
The 1960s
Gant dress shirts were de rigueur for American male students in the early and mid 1960s. The shirts were worn open-collar and without necktie, with the top button open to reveal the roll of the collar, except when the formality of an occasion demanded otherwise. The front of the shirt buttoned along a double-truck hem, a feature that became absolutely requisite for any brand targeted at adolescents and young men. Other manufacturers offered similar product, but only Sero, another premium-priced line, matched the Gant style, differentiating its shirts from the former solely by omission of the distinctive Gant loop at the top of the back pleat, and sometimes dispensing with the double pleat down the center back in favor of single pleats on the back shoulders. Sero was considered to be the only alternative truly equivalent in prestige to Gant in the youth market. All other brands, for whatever reason, clearly identified themselves as knockoffs by failing to precisely conform to the Gant cut. Beginning in the spring of 1964, Gant participated in the Madras craze, offering shirts in both the proprietary Gant cut and other styles. The Gant-cut Madras cloth shirts were the most prized.


